Social media marketing skill test 2018 for Upwork

Upwork skill test on SMM

What are the common traits of a successful blog that will help drive traffic to a company’s website? (Check all that apply)

  1. Understand that people read blogs differently than traditional forms of writing.
  2. Keep the blog under 1000 words for better readability.
  3. Try to insert an applicable story into the blog to connect with the readers.
  4. Make sure the blog is in the “curating” format

Which of the following will happen when your ad in Facebook reaches budget exhaustion?

  1. Keeps going
  2. Extra charges applies later
  3. Automatically pause
  4. All of the above
  5. None of the above

What are the benefits of having a content calendar?

  1. Cover off key dates in advance ( holidays, observances, birthday)
  2. Allocate content resources
  3. It’s a way to make sure that you are always publishing something across your social media channels.
  4. Ensures you have a quality production
  5. All of the above

When analyzing data, what can you infer from having a lower amount of viewers?

  1. That your platform is losing popularity
  2. That your particular blog is losing popularity
  3. That the post was not as popular as the last one
  4. It can mean a variety of things, and only focusing on one will not necessarily solve the problem

What makes YouTube different to other social media? (Check all that apply)

  1. a) YouTube is a video sharing website
  2. b) YouTube uses algorithms to determine popularity
  3. c) YouTube is the same as other social media sites
  4. d) All of the above

Which type of targeting can reach users who have shown powerful signals of intent outside of Twitter, thus helping you achieve the highest possible return on investment from your advertising campaigns?

  1. Follower targeting
  2. Behavior targeting
  3. Interest targeting
  4. All of the above
  5. None of the above

What is considered active for a Facebook account?

  1. Posting at least once a day
  2. Posting at least every week
  3. Posting bi-weekly
  4. All of the above

When optimizing your social media for search engines what is an effective hook for consumers?

  1. A comical title to provoke interest
  2. A serious title to attract serious consumers
  3. A title that matches your audience
  4. A controversial title to attract discussion

Which of the following helps establish authority organically?

  1. Google Adwords
  2. Bing Ad
  3. Blog
  4. All of the above
  5. None of the above

How is Twitter’s budgeting set?

  1. Daily
  2. Monthly
  3. Yearly
  4. All of the above
  5. None of the above

Why are Meta descriptions important for every landing page? Check all that apply.

  1. It’s the information that shows up when a post is shared on social media
  2. They are unimportant because you can’t control what is shown in the meta description
  3. Meta descriptions tell people where they are
  4. High quality descriptions can be displayed in search rankings
  5. Both 1 and 4

What should you do if you receive a promotion on a link?

  1. Don’t click on it, it could be a virus
  2. Insert the link on your page
  3. Copy and paste the link onto other pages to promote it
  4. Take advantage of the opportunity

 

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